Crucial to the success of any business is brand strategy. It’s a plan that directly addresses the needs of your customer, and positions your brand to beat your competitors. It can feel complicated and many people often get stuck.
With expert guidance from award-winning writer and editor Andy Pemberton, and Andy Cowles, former creative director of Rolling Stone, you will nail your brand strategy.
During the masterclass, you will learn how to identify your core customer and your most threatening competitor. You will discover how to write a unique and impactful positioning statement and be able to express the core benefit of your product or service.
At the end of this hands-on masterclass, you will have a strong positioning statement and a clear direction for your brand.
This course is for …
Anyone running an SME or start-up who wants to learn how to position their brand and show it to the world
Those looking for a fresh perspective and focused guidance for fast-tracking their brand development
Course content
Who is your core customer and what do they want?
Your most threatening competitor: how do they identify themselves, and what are they doing differently?
Write your unique positioning statement
Create the core benefit of your product or service
Q&A
You will be sent a link to the webinar 2hrs before the start time of 3pm (GMT).
Tutor profiles
Andy Pemberton is an award-winning writer and editor in both London and New York; he is the editorial director of his own agency, Furthr. Andy is a sought-after trainer, running international workshops on data visualization and writing for business for Guardian Masterclasses, the European commission, E-consultancy, and the Home Office.
Andy Cowles is an accomplished creative director and content specialist. He is the founder of Cowles Media, delivers bespoke design training workshops, and is the winner of the British Society of Magazine Editors Mark Boxer Award. Previous roles include editorial and creative director for Time Inc, creative director of Rolling Stone, and creative director of Mademoiselle for Condé Nast in New York.
Details
Date: Thursday 3 March 2022
Times: 3pm-5pm GMT
Price £89 (plus £4.07 booking fee)
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
3pm GMT | 4pm CEST | 7am PDT | 10am EDT
Information on Guardian Masterclasses
To contact us, click here. Terms and conditions can be found here.
By enrolling on this masterclass, you’re helping to support the Guardian, and this allows us to keep our quality reporting open to all.
All Guardian Masterclasses are fully accessible – but please contact us if you have any queries or concerns.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
