Cazoo has been unveiled as the new front of shirt sponsor for the Wales men's and women's rugby teams.
In what is being trumpeted as a "multi-million pound sponsorship deal", Cazoo will have their logo emblazoned across the chest and shorts of the playing kit, as well as featuring on training gear.
The two-year deal with the online car retailer begins on July 1, meaning it will be on show when Wayne Pivac's side face Canada and Argentina this summer.
The WRU have also announced that an entirely brand new kit will be manufactured in time for their 2021 autumn matches.
The first time Wales Women wear the new kit will be during the 2022 Six Nations.
Cazoo are the UK's leading online car retailer and currently sponsor Everton and Aston Villa football clubs, the English Football League and the Rugby League World Cup.
Four years ago, the WRU signed what was called "the biggest shirt partnership in its history" with Isuzu.
This announcement brings an end to Isuzu's presence on the front of Wales' jerseys, however they remain a partner of the WRU until 2023.
"We are grateful to Cazoo for the huge value they have placed on Welsh rugby and see the size and stature of this new partnership as a testament to our ability to attract sponsorship interest of the very highest quality," said WRU CEO Steve Phillips.
"Cazoo is an exciting ecommerce business which is revolutionising the car buying industry and fast becoming a household name due to a highly impactful and impressive brand awareness and marketing strategy.
"Cazoo are interested in sharing their vision for the future of car purchases as widely as possible throughout Wales and beyond.
"And, as the home of the reigning Six Nations Champions, where rugby holds a special place in the hearts of the nation, we know we are going to be able to offer significant help on both counts."
