A luxury brand has today announced that it will be opening its first boutique in Liverpool.
Jewellery brand ROX will invest £1 million into creating the new 1,600sq ft store on Peter’s Lane.
Managing director of ROX, Kyron Keogh said: "Liverpool has always been part of our expansion plans and we waited until we found the right location.
"Peter’s Lane at Liverpool One is the perfect home for ROX - cutting edge, vibrant and stylish, and we are confident ROX will be a welcome to addition to the already exciting retail line-up.
"Our distinctive store design combined with superior customer service promises to deliver a luxury retail experience like no other in the city."
ROX was founded in 2002 by entrepreneurs Grant Mitchell and Kyron Keogh and it currently has stores in Glasgow, Edinburgh, Aberdeen, Leeds and Newcastle.
Liverpool’s ROX concept boutique will focus purely on its own range of diamond jewellery, silver and luxury goods.
The shop is set to open just in time for Christmas in November, with work reported to start at the beginning of October.
As well as focusing on the jewellery ROX is known for its private shopping lounge including the Moet and Chandon champagne bar, which makes the shopping experience all the more exciting.
