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The Guardian - UK
The Guardian - UK
Business
Monkey

Bradley Wiggins's Tour win sends spirits Sky high

Jeremy Darroch
Grand Tour: Jeremy Darroch celebrates Bradley Wiggins's victory. Photograph: ITV

If any further reminder were needed that Bradley Wiggins's Tour de France win is a triumph for Team Sky backer BSkyB, as well as British sport, look no further than about 1 min 49 in ITV's highlights of yesterday's action from Paris. The guy in the passenger seat of the Team Sky backup car, seen joyously punching his fists in the air after Wiggins crossed the finish line, is none other than BSkyB chief exec Jeremy Darroch. Well it's certainly a more fun way of spending Sunday that doing your homework for this week's Sky annual results presentation, eh Jeremy?

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