Bradley Walsh left The Chase fans 'screaming' with a savage remark about Piers Morgan.
The game show presenter, 59, let slip an unexpected dig at the controversial Good Morning Britain host which got thousands of tongues wagging on Twitter.
The Chase host insulted Piers as he introduced Shaun Wallace, better known to millions of viewers as The Dark Destroyer.
"The Dark Destroyer - as unpopular as Piers Morgan at a... well, just about anything, to be honest" jibbed Bradley.
The jab didn't go unnoticed by viewers, who took to Twitter to share their own thoughts on the Good Morning Britain host.
"When one of the nicest men in showbiz says 'as unpopular as Piers Morgan at a... well, just about anything, to be honest' then @piersmorgan should take note. His ego won’t let him of course" voiced one eagle-eared viewer.
While a second added: "Oh my days. What a save remark. But I couldn't agree more!".
"He's not wrong though. Piers is most definitely the most unpopular man in showbiz. Can't stand him" a third raged.
Digging the knife in, another shared: "Bradley just took the words out of my mouth with that one!".
"Piers Morgan is the bottom of the barrel when it comes to popularity - no doubt about it" another added.
It comes after yet another of Piers' rants this week on GMB as he raged at Matt Hancock for boycotting GMB and Lorraine.
He told Susanna: "So I just heard that Health Secretary Matt Hancock is doing This Morning, so maybe I'll just hang around.
"It's only next door, through a little bit of wood. Maybe I'll just hide here."
Susanna quipped: "Maybe you can shout," with her co-host adding the situation was "unbelievable".
He went on: "They wouldn't do Lorraine's show, she tweeted last night, any of the government."
Piers concluded: "Mr Hancock if you're watching, what's the matter with you? Grow a pair."
*The Chase airs weekdays at 6pm on ITV
