Bradley Walsh was reduced almost to tears while on This Morning over show's care home segment.
The Chase presenter appeared via video link from his home in Essex alongside MP Liz Kendall to chat to hosts Holly Willoughby and Phillip Schofield about families being torn apart by the pandemic.
Prior to the chat, a video was played in which Alice Beer spoke to those devastated as they are unable to be close to their loved ones in care.
Tuning back to the studio, Holly and Phillip were also visibly moved before a chocked up Phil introduced Liz and Bradley.
It was Bradley and his wife Donna who alerted This Morning to one woman in the film, Ruth, who is no longer allowed to see her son Sam, who has Huntington's disease, after visiting him every day for three hours for seven months before the pandemic.
The emotional clip saw Ruth discuss having to visit her doctors who gave her anti-depressants as she struggled to cope, but she said: "I don't need anti-depressants, I need to see my son."
Visibly upset, Bradley, 60, said: "I've just seen that - I've never met Ruth and Sam but that's heartbreaking.
"In Ruth's case specifically, six, seven months having daily contact with Sam and all of a sudden now - zero. He's in the later stages of Huntingdon's and it's so sad."
Getting choked up, he added: "It's hard enough to see… sorry. It's hard enough to see your parents go but if your child is going to go before you, something needs to be done."
The presenter then apologised for being emotional but viewers were quick to back him and join him in his sadness.
One wrote: "My heart is actually breaking at this segment the poor families."
"Bradley gets it," another simply said alongside a love heart emoji.
A third also commented: "My heart is breaking watching #thismorning families being ripped apart because they can’t visit each other in care homes."
This Morning airs weekdays from 10am on ITV.
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