A mum has hit out at Aldi claiming her 10-year-old son was left with "burning skin" after using the supermarket's shampoo.
Reece Mason sustained a red painful rash, which his mum says appeared after using Aldi's 85p Lacura Spring Emerald shampoo and conditioner on Monday.
His mum Donna, 37, says that Reece used the product twice and both times been left with the rash.
Photos show Reece's upper body covered in sun-burn like patches which he says were hot to touch.
His neck, back and shoulders are raised and red leaving the youngster feeling like his "skin was on fire."
Mum-of-seven Donna, from Dudley, West Midlands, posted a photo of Reece's rash with the caption: "Just wondering whether you have changed any ingredients in your shampoo and conditioner, as me and my family have always used this product.
"The last two times my 10 year old has had a shower and bath he's had a reaction to it.
"First time I didn't think much of it as was only slightly red, I asked him what he had used in the shower he said only this.
"Second time was a lot worse when he got out the bath an his skin was burning I again asked what he had used and he told me literally just these products.
"I've tried contacting yourselves through email an your Facebook page with no joy sadly."
Speaking today, Donna said: "It was straight away it happened the first time in the shower, it was only a light rash.
"Then again after a bath he got out an said 'mum my skin's burning', so I looked and saw this.
"I asked him both times what he used and he said I've only used this.
"He described it as a really bad sun burn and he said his skin was on fire.
"It was really uncomfortable for him and was hot to touch."
Aldi replied to Donna's message on Facebook assuring her their products "comply fully with the require cosmetic safety regulations".
They said: "It is not possible to rule out individual allergies, we have declared all ingredients on the packaging to help consumers with their choice."
However, Donna said she was unhappy with the response.
She added: "As I stated in my reply my son Reece doesn't have any allergies whatsoever.
"If he did I would have known by now as he is 10 years old.
"I replied to their message with batch numbers, barcodes etc and still didn't get anything back so I'm not really happy."
An Aldi spokeswoman said: “All our health and beauty products are dermatologically tested, and we can reassure Donna that the ingredients have not changed.
"We were sorry to hear about her son’s experience with this product."
