In a marketing stunt surely inspired by David Blaine, last October a Dutch family lived in a glass box for four days in order to promote the EA release of The Sims 2. The Sturkenbooms (no, really) - a family of four - were put on display 25 miles outside Amsterdam and webcast online, forced to perform pointless stunts that would put Big Brother's antics to shame. Everything was kept clean, however, with a curtain drawn to protect their privacy from 10pm.
This surely was one of the more bizarre promotional attempts in computer gaming history, eclipsing Donkey Konga's recent ape-gone-astray event in Trafalgar Square or the takeover of Oxford Street by kids dressed up as Cartman, Stan, Kenny and Kyle for the release of the N64's South Park Rally. Getting the public to pay attention to a product is difficult, to say the least. What's worked the best for you?
