Terrifying footage shows a huge blaze in a block of flats as people were forced to evacuate.
Firefighters in Bournemouth are battling the blaze, which broke out in a third floor flat this afternoon.
Black smoke can be seen billowing from the building in the seaside town.
Emergency services have already been stretched today, with thousands descending on beaches on the south coast.
Thankfully rescue services have confirmed that no one was hurt in the fire.
Dorset and Wiltshire Fire and Rescue Service posted on Twitter : "Holdenhurst Road in Bournemouth is full of fire appliances as crews deal with a flat fire.
Have you been affected by the fire? Email webnews@mirror.co.uk.
"Everyone’s safe but there are road closures in place, so avoid going in and out of Bournemouth by the Asda roundabout!"
The call came in shortly after 4pm.
Witness Jean-Luc Carden told the Bournemouth Daily Echo: "Half of the roof has now caved in and there are still flames at the back of the building."
Another witness posted on Twitter: "At least half of the roof has now fallen in and we can see inside of the building."
Dorset Police wrote in a statement: "Officers are at the scene to assist the fire service with road closures and to help evacuate nearby properties.
"There are no reports of any injuries or people trapped."
It comes as most of Bournemouth beach was put on red alert after crowds flocked to the beach throughout the day.
The alert means authorities believe social distancing is impossible.
While some small stretches remain on orange alert, much of the beach has now been deemed unsafe and people are being told to avoid the beach because "safe social distancing is not possible".
