It seems no Hollywood movie goes by these days without a welter of technology plugs. The recent Bond movie Casino Royale was a case in point; despite being a rip-roaring adrenalin fest (TM), it was nearly impossible to get through five minutes without some heavy plugging for Sony products.
Now our pals over at Tech Digest have pointed out the regular product placements in the latest instalment of the Bourne series, the Bourne Ultimatum. Featuring prominently are Motorola, Carphone Warehouse, 3 and BMW.
Incidentally, number two on their list is the Guardian. I've always thought of myself as a bit of an action man - stop spluttering at the back - so it's pleasing to note that the paper features heavily, with a reporter central to the plot and the newspaper making several appearances. Maybe if I get a promotion one day I can spend my days being chased all over the world by deadly assassins. We can only hope, eh?
I can only hope that's not the reason that Ian Douglas over at the Telegraph didn't like it - but it's not strictly product placement, since we're obviously too cheap to pay for actual promotion at Hollywood prices.
