The taste of Paradise for some - but it seems Bounty is the choc from hell for many fans of mix tubs.
Even maker Mars admits the coconut bar is the runt of the Celebrations litter and says rather than chuck them out, fans can swap them for an alternative come January.
A recent survey found 52% leave the bar until last and 32% admit binning it.
They will be traded in for Maltesers Teasers at selected Co-op stores in major cities from January 17.
But in a last-gasp bid to save the unloved bars, Mars has launched a Christmas TV ad telling a love story between a Bounty and an equally despised Brussels sprout.
The bar weeps on the sofa after being ignored at a disco, stood up in a restaurant and rejected on dating sites.
But it is saved by a cheery sprout who reckons that in fact it is the best choc in the box.
Mars Wrigley's Cemre Cudal said: "It's the unlikeliest of couples. But I defy anyone not to fall in love with Bounty after this heart-breaking film.
"And if you still can't bring yourself to love a Bounty this Christmas, we'll take them back as part of our Bounty Return Scheme. Because no Bounty should be left alone in a Celebrations tub."
Mars added: "No Bountys will be sent to landfill as a result of the returns."
Some Co-op stores in Manchester, London and Glasgow are taking part.
Last year the makers of Celebrations advent calendars received a brutal backlash after fans discovered what they described as a "sick joke" behind it's doors.
Chocolate lovers were forced to tuck into a Bounty bar for four days in a row - and they vented their fury on social media.
For the previous two years, the popular Celebrations calendar caused uproar for putting the maligned chocolate behind door number one.
A spokesperson for Mars said: "We all have our favourites. Bounty might be the last chocolate left in the tub for some people, but for others, two advent Bounty treats in a row get their season off to a great start!
"Don’t worry, there’s something for everyone in the calendar – no peeking on what comes next!”
