Readers of the Boston Globe are being allowed free access to its website in order to boost online subscriptions.
People can jump the paywall, which was erected in October last year, by simply entering their email address.
Before the offer, the site had attracted only 18,000 paid subscribers. But the publisher is putting a gloss on its free offer by suggesting it's a way of introducing "new features."
In fact, it's a single new feature, e-paper, which imitates the print edition but without the ink.
The free trial offer, which began nine days ago and is due to conclude on Sunday, is being sponsored by a real estate company.
The Globe is also offering an eight-week introductory offer to its site for 99cent (61p) a week.
Sources: Boston Globe/paidContent
