It has been a long time since the New England Patriots were not the most popular pro sports team in the northeastern United States, but for the first time in many years, they have been supplanted by the Boston Celtics.
The Celtics, who also have the Connecticut Sun, Boston Red Sox and Boston Bruins competing for eyeballs over stretches of the NBA calendar, were recently voted the region’s most popular sports franchise in a recent survey by Channel Media and Market Research — with a catch. They tied the Red Sox with 19% of the vote, according to a recent article by MassLive’s Nick O’Malley.
Aptly called the “New England Sports Survey,” Channel Media and Market Research has been conducting this research since 2012, right about the time of the ending of the last era of Celtics title contention.
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Who are the favorites to make the 2024 All-NBA Teams?
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During that period, the Patriots have been dominant among fans, but their recent struggles and rebuild have taken the shine off some of that particular apple, opening the door for the Celtics and Sox to step through.
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