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Wales Online
Wales Online
National
Jason Evans

Bosses confirm Swansea Sound will keep local presenters and programmes

Popular Swansea Sound presenters such as Kev Johns are to remain on air despite the re-branding of Swansea Sound as Greatest Hits Radio, it has been confirmed.

Swansea Sound was Wales' first commercial station when it launched in 1974, and news that its name was being ditched led to a campaign to save it - including a petition signed by thousands of people.

Now station owner Bauer has said Swansea programmes will be kept - and a new local presenter, Badger from sister station The Wave, will be added to the scedule.

Bauer has also announced that the station - which from early September will be called Greatest Hits Radio South Wales - will be expanding on digital radio into other areas of South Wales, including the Cardiff area.

Graham Bryce, group managing director of Hits Radio brand network, said: "We know that the loyal Swansea Sound audience love the current daytime line-up, and so this gives us great confidence as we expand the station across South Wales.

"Broadcasting from Swansea, we’re working to build a stronger station that serves our Welsh listeners with more local content."

Presenter Badger - real name Andy Miles - will join the station on July 13 for a new evening show. He currently presents the mid-morning show on The Wave, which is also owned by Bauer. Under the shake-up The Wave is to keep its name but will become part of the Hits Radio network.

Swansea Sound was one of 56 FM radio licences around the UK bought by Bauer last year. Only three are to remain as "stand-alone" stations with their own identities - Lincs FM in Lincolnshire, Pirate FM in Cornwall, and Bristol's Sam FM - after the firm decided they served areas with "different characteristics and communities" from other parts of England.

When the changes were first announced, thousands of people rallied to the campaign to save the name Swansea Sound, including the leader of Swansea Council, Rob Stewart, Gower MP Tonia Antoniazzi, and Swansea East Senedd Member Mike Hedges, who tabled a motion in Cardiff Bay saying that the station had "established itself a place in the hearts of the local community with its coverage of local news, sports and charity events".

Skewen-born singer Bonnie Tyler also gave her support to the campaign, saying that since the start of her career the station had "been there for me".

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