It doesn't take a PR expert to tell you that this won't play well .
The British public will judge and they are not easily fooled.
Whoever has done this has been influenced by less Alastair Campbell, more Katie Price , although it does feel like an episode of political satire The Thick of It.
I think it's straight out of the school of gauche PR.
Whoever did this is setting him up as a reality star rather than as a statesman. Maybe that's what you need to be in politics now. But it does smell.
These reconciliation photos are what every soap star, every reality star does six months before they split up.
They are hoping it will change the narrative. But people will think it looks like it's been manufactured.
Maybe it's not, but it's far too convenient after all the ructions.
There's been too much conversation about his relationship and not enough about him as a leader. It's an own goal.
