A SCOTTISH train station has temporarily rebranded itself to celebrate Taylor Swift’s upcoming album.
The American pop star announced on Wednesday that her highly anticipated 12th studio album, titled The Life of a Showgirl, would be released later this year.
In response, ScotRail jokingly branded a station in the Scottish Borders “Life of a Stow Girl” in a post on Twitter/X.
The life of a StowGirl - ScotRail's versions ❤️🔥❤️🔥#TaylorSwift #TheLifeOfAShowGirl #Stow #TS12 #ScotRail pic.twitter.com/VyzeDF1BUw
— ScotRail (@ScotRail) August 15, 2025
Stow station, situated 7 miles north of Galashiels, is part of the Borders Railway line, running between Edinburgh Waverly and Tweedbank.
It serves an average of 200 passengers per day and was reopened in 2015 after being closed by British Rail in 1969.
Swift announced the forthcoming album on the New Heights podcast, a weekly sports show hosted by her partner Travis Kelce and his brother Jason, both of whom are NFL stars in the US.
She said the album was inspired by her record-breaking Eras Tour, which stopped in Scotland for three sold-out nights at Edinburgh’s Murrayfield stadium, and was recorded in between shows.
The popstar flew to Sweden during tour breaks to write and record with award-winning producers Max Martin and Shellback.
Swift’s Murrayfield shows reportedly injected a £77 million boost into Edinburgh’s economy, with around 220,000 fans in attendance.
She broke the record for the most attended concert in Scotland of all time, beating out previous holder Harry Styles who set the record during his own Murrayfield run in May 2023.
Fans have speculated that another world tour could be in the works following the album announcement, which releases on October 3, though nothing has been confirmed.
Her Edinburgh appearance marked her first Scottish gig in almost 10 years, having last played at Glasgow’s OVO Hydro in 2015 in support of her Grammy-award winning album 1989.
