Border Biscuits has announced a new deal with Sainsbury’s, which will see its products stocked in almost 1,400 of the supermarket's UK stores.
The new listing will double its presence across the company's aisles.
The independently-run business is aiming to emulate the success of its dark chocolate ginger bars with two new bars joining the range: milk chocolate ginger bars and dark chocolate ginger and orange bars.
A new snack pack and sharing pack will also debut on the supermarket’s shelves, alongside 11 existing products as part of Border Biscuits’ growth strategy to increase market share.
The company invested £1m into its Lanark manufacturing plant, enabling a run rate of up to 500 chocolate biscuit bars a minute.
Meanwhile, five new senior appointments were made earlier this year, with former Cadbury, Tesco and Genius Foods heavyweights enlisted.
Alex Sano-Davies, head of grocery at Border Biscuits, said: “With snack brands dominating new product development last year, our own innovation pipeline has been key in the expansion of this brilliant partnership with Sainsbury’s.
“Driven by the needs of modern consumers, the range further cements Border Biscuits as a genuine category innovator, while placing us one step closer to achieving our ambitious growth targets for 2021 and beyond.”
Don't miss the latest headlines with our twice-daily newsletter - sign up here for free.
