Boots Christmas ad for 2021 has been revealed as ‘Bags of Joy’, featuring actress Jenna Coleman as Joy.
Joy is gifted a bag full of endless gifts, and deliver the perfect gifts to her friends and family at every opportunity.
The advert starts in Joy’s bedroom as she gets ready for a festive night out, reports The Mirror.
Jenna Coleman stars in the 2021 Christmas advert
After reaching into the bag, which has been gifted by her Nan with the note ‘This is what Christmas feels like’, she realises its never-ending magical properties as it begins to produce gifts like a Fenty Skin set and a Dyson hairdryer.
Flabbergasted, she tips the bag out onto the bed and leaps delightedly into a huge pile of Boots products, more than could ever fit in one bag.
While Joy has been gifted with endless presents at the click of her fingers, she soon realises that the true Christmas spirit is spending time with loved-ones and she’s reunited with her beloved nanny on Christmas Day.
Doctor Who star Jenna said: “I love Christmas and I’ve always loved Christmas films.
“Working on ‘bags of Joy’ with Tom, and the beautiful imagination he brought, creating this magical little film felt really special.
“Celebrating family, togetherness and the simple joy of giving mixed with a healthy dose of festive magic and charm felt so poignant this year. I hope people enjoy watching it as much as we did making it.”
Pete Markey, Chief Marketing Officer at Boots UK said: “After the challenges of the past 18 months, we felt it was more important than ever for Boots to bring joy to the nation by telling an uplifting, positive story at Christmas.
The story of Joy and her Nan embodies the spirit of a family Christmas and represents what many families will be doing this year, making heart-warming memories worth cherishing after a year apart in 2020.”
