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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Boots shoppers praise KVD Beauty foundation balm as 'pure magic'

Boots shoppers have heaped praise on a "pure magic" foundation balm that's also racked up admiration on TikTok.

High street cosmetics company Boots is known and loved for its wide selection of beauty and skincare essentials, self care supplies, accessories, gifts and more.

The retailer stocks a range of high end brands, as well as budget-friendly options alongside its own ranges.

READ MORE: DIY novice saves £843 by transforming bathroom with eBay, Amazon and B&M bargains

A foundation balm has racked up a string of five star reviews on Boots' website.

KVD Beauty Good Apple Skin-Perfecting Foundation Balm is a buildable, full-coverage, hydrating foundation balm which, according to the description online, boasts a "lightweight, long-wear formula and a fresh matte finish". It comes in fully recyclable packaging.

Good Apple "minimizes the appearance of pores and gives skin a smooth, healthy look", in addition to being noncomedogenic which means it doesn't clog pores. It's featured on Boots' "trending on social" section on its site.

The foundation balm, which is cruelty free and vegan, has been praised online for offering the "best coverage", with one shopper dubbing it "pure magic".

Among reviews on Boots' website, one shopper said: "This is great foundation. It fully covers, lasts all day and feel light on my skin."

Another titled their review "amazing vegan makeup!" and said: "Love it! So smooth on my skin! I love how it is cruelty free my kind of makeup definitely!"

Shopper Francis titled their review "pure magic" and said: "This is the absolute BEST coverage in face makeup that I’ve ever used. Pure magic. My skin is instantly smooth, and flawless once I put this on. My number one favourite piece of makeup!"

A fourth titled theirs "new favourite" and said: "Great coverage. Did not settle into my fine lines. Wore VERY well throughout the day. Didn’t break up on my chin and nose like other more expensive foundations I’ve tried. I have dry, mature skin that gets a bit oily during the day".

Another commented: "Love this foundation! Stays on longer than any other foundation I have ever worn. I am always told my skin looks beautiful in it- and I am always asked what foundation I am wearing once I tell them it’s the foundation, not my skin!"

You can buy KVD Beauty Good Apple Skin-Perfecting Foundation Balm from Boots' website by clicking here.

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