When it comes to beauty launches Boots No.7 know how to generate a bit of a buzz. And with wrinkles remaining our top concern their latest launches are causing quite a stir.
Last year their Line Correcting serum had a robust waiting list and promptly sold out. But it looks like they've surpassed themselves this time.
On Wednesday they launch two new booster serums that already have a waiting list of 36,000. That's a 113% increase on their previous list.
So what's everyone getting so excited about? The new launches are a Firming Booster Serum that promises visibly firmer skin in just 1 week and a Dark Spot Correcting Booster Serum that promises to reduce dark spots in just 2 weeks.
Consumer trials for the Firming Serum were carried out on 220 women and 214 for the Dark Spot Booster Serum.
No7 Laboratories FIRMING Booster Serum, £38
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The cream is powered by four times more firming complex than existing No7 serums and promises results in just one week.
The serum contains Hyaluronic Acid, Hibiscus Seed extract and Matrixyl 3000 Plus.
And 79% of people who tried it said their skin felt firmer while 73% said their skin looked lifted and 76% said their skin looked tighter.
No7 Laboratories Dark Spot Correcting Booster Serum, £38
This serum contains six times more lightening technology than No7 serums with a clinically proven formula that is said to even out skin tone.
It contains Sephora Embilica & Vitamin A, Mulberry & Liquorice and Gluconolactone (PHA).
And 75% of women said age spots, dark spots and other areas of pigmentation appeared faded.
Elbows at the ready on Wednesday.
