Boots has officially revealed its eager anticipated 70 per cent off sale will kick off today (31 January).
The massive price reduction coincides with payday for many Brits, and will no doubt cause a shopping frenzy as customers attempt to snap up any remaining bargains on offer.
In previous years the incredible price cuts have included items for as little as 20p, however stock tends to sell-out fast, so anyone hoping to nip to their local store should do so early.
The chain still has plenty of half price sale items available online for customers who don't want to face the crowds, with some items set to be slashed to 70 per cent off at the end of the week.
Highlights include huge savings on No7 beauty and make up goods like this No7 Best Face Forward Collection set, worth £80, but on sale now for £36.
There's also the Oral B Genius Rose Gold 9000 electric toothbrush, which is now £120 - a huge saving of £180 and for anyone looking into home laser hair removal tools the Braun Silk-expert Pro 5 IPL machine is now £282, reduced from £565.
Other items set to feature in the discounted include Mini Club baby clothing, Ted Baker bath and beauty sets, Soap & Glory gift sets and a number of electrical beauty tools.
Best-selling Boots sale categories:
A LatestDeals.co.uk member called Johnny correctly predicted the date for 2020 and shared his insights with fellow deal-hunters last month. Writing on the Latest Deals site, he said: "The Boots 70 Percent Off Sale start date has been getting later and later in recent years. My best guess is that the Boots 70 Percent Off Sale 2020 will start on Friday 31st January 2020."
Tom Church, Co-Founder of LatestDeals.co.uk adds, "The Boots 70% off sale is one of the most exciting sales of the year, but at the same time, one of the most frustrating. The company keeps the dates secret which leads to confusion and wild goose chases. Johnny has correctly predicted the dates for the past three years, so I'm putting his prediction of 31st January in my diary."
If you're a regular Boots shopper it's well worth signing up for a reward card online or in store. You'll be able to earn bonus points during the January sale and get access to exclusive offers.
The Boots Advantage cardholders are able to collect four points for every £1 on their orders and access exclusive offers throughout the year, the points can then be used to purchase items in store or online at boots.com .