After weeks of waiting, Boots' 70% off sale finally launches across its stores this morning.
Shoppers have been eagerly waiting the start of the sale, which is the biggest the retailer offers each year with discounts on some of its biggest brands.
Inside its stores, Boots dedicates whole sections to its sale which mainly includes beauty gift sets and electrical items.
Earlier this week the retailer finally confirmed the sale would be starting on Friday, January 31 as well as confirming some of the deals which will be included.
Below, we've rounded-up everything you need to know about the sale including store opening times.
When is Boots' 70% off sale?
The sale will take place when stores open this morning - Friday, January 31.
What time does Boots' 70% off sale start?
As the sale is available in stores only, shoppers will be able to get hold of deals as soon as stores open this morning.
What time does my local Boots' store open?
The opening times for the following stores are:
Clayton Square - 8.15am
Liverpool Shopping Park, Edge Lane - 9am
Church Street - 8.30am
New Mersey Retail Park, Speke - 9am
Aintree Shopping Park - 9am
You can find your nearest Boots' store here.
What deals will be included in Boots' 70% off sale?
These are some of the deals which Boots has confirmed will be found in stores:
No7 Silver Illuminated Makeup Mirror (silver) was £49.99 now £19.99
Oral B Genius Rose Gold 9000 was £300 now £120
Braun Silk-expert Pro 5 PL5014 Latest Generation IPL - Permanent Hair Removal (White and Gold ) was £565 now £282.50
No7 Best Face Forward Collection was £80 now £24 (worth £156)
Soap & Glory Sweet Tin-Tations was £60 now £18 (worth £80.50)
Ted Baker Ultimate Harmony was £45 now £13.50
Harry Potter House Bath Fizzer was £18 now £5.40
Ted Baker Mens Mini Amber Duo was £6.50 now £1.95
Fcuk Sock and Body Duo was £12.50 now £3.75
Original Storm Trooper 75ml Eau de Toilette & Cufflinks gift set was £16 now £4.80
Yardley English Rose Eau de Toilette 125ml gift set was £15 now £4.50
Hatchimals Eau de Toilette 50ml and Bodywash gift set was £13 now £3.90
Mini Club Fearne Dungaree set was £14 now £4.20
Mini Club Pinny Dress Set was £16 now £4.80
Is the Boots 70% sale online?
The Boots 70% sale is available in store only, however the retailer does currently have an online sale where you can save up to half price on selected item.
What can shoppers expect from the Boots 70% sale?
If last year is anything to go by, stores are expected to be busy from the moment they open and if you want something in particular, it’s best to go early to avoid disappointment.
A whole section is dedicated to the sale, so get your game face on and be prepared to queue at the tills.
Last year, we went to the sale at the Boots store in Clayton Square where we spotted some customers using IKEA bags instead of shopping baskets, while others worked in pairs to grab as much as possible.
We also saw many customers following each other around the store to see if they put down the gift sets in their hands. In one case, a shopper was carrying a Champneys gift set while someone followed them, asking if they were really going to buy it.
Another was overheard screaming at her friend saying: "Get me eight of them, not six gift sets, eight. I haven’t come here for a laugh”
Many of the sale shelves in the big Clayton Square store in Liverpool were emptied within an hour.
