It's one of the most anticipated sales of the year, offering shoppers huge discounts on top brands.
And now the countdown is on to the massive Boots sale for 2020.
Boots is very generous with its deals, with products from its biggest brands reduced by 70% or in some cases even 90%.
No7, Child's Farm, Tommee Tippee, Soap and Glory, Champneys, Max Factor and more are always included.
Although the sale is an annual event its start date does differ slightly. Last year Boots broke tradition and launched its offers in February which was the first time it hadn't started in Janaury.
And bargain-hunters were so keen to get their hands on the discounted goods that and there were 'insane queues'.
Take a look what happened at the Boots 70% off sale in Cardiff in 2019
Here is everything you need to know about this year's event...
When is Boots 70% off sale 2020?
For 2020, the sale and discounts are expected to drop on Friday, January 31.
Which brands will be included?
Boots is certainly generous when it comes to the 70% off sale with some of its biggest brands included.
Last year we spotted Soap and Glory, No7, Child's Farm, Tommee Tippee, Harry Potter and more.
What can I expect from the Boots 70% off sale 2020?
Away from the big savings you can make, one thing to be aware of is the crowds and chaos that will descend on Boots' stores.
We visited our local Boots store during the morning of its sale last year and there were huge crowds awaiting outside its stores for around an hour before it opened.
Other customers came armed with IKEA's big blue bags to use as shopping baskets so they could get more stuff to the tills.
From what we saw shelves were empty within an hour of stores opening.
A version of this article has appeared on the Liverpool Echo website
