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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Booth Babes banned at this year's E3

One of the headaches of women in the games industry is the amount of female flesh on display at industry events. "Booth Babes" ("it's not about the games", eh?) have become a fixture at the annual Electronic Entertainment Expo, providing eye candy for the convention-types who circle them like flies, snapping photos from a distance for later nefarious purposes. I've seen these boys. They can't stop shaking if one of these beauties gets too close. It's rather sad.

These hired bods represent "games" like I represent men's underwear. What a load of tosh. And people wonder why the games industry is perceived as immature.

Well, the good news is that the Entertainment Software Association has said that it will enforce its long-standing-but-never-enforced ban on



Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, [...] on the Show floor, all common areas, and at any access points to the Show.



Failing to comply will result in an on-the-spot $5,000 fine. Bring it on.

Via gamesindustry.biz and bambino_tostare

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