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Birmingham Post
Birmingham Post
Business
Robin Johnson

Boom in home renovation caused by lockdown sees Derbyshire roofing firm’s sales rocket

A Derbyshire roofing products firm has reported record sales thanks to a boom in the home renovation market caused by the coronavirus lockdown.

Alfreton-based Permaroof, which is one of the largest importers and distributors of roofing products and systems, said it saw a 26% increase in sales in May compared to the same month last year, while June was 86% up and July sales were “healthy”.

Combined, the firm said that it was the most successful May, June and July in the company’s 19-year history.

Now, the company has launched a search for more customer service staff to handle this growth.

Managing director Adrian Buttress said: “The coronavirus pandemic has seen a heightened focus on building, renovation and DIY, which are key not only to our EPDM rubber roofing products but to our extended portfolio, which includes artificial grass, maintenance-free fencing, skylights and steel-framed buildings.

Staff have seen high demand for roofing and other products offered by Permaroof (Cartwright Communications)

“As such, we’re seeing a much higher rate of direct orders, as well as demand rising throughout our nationwide stockist network.

“Extending the team is crucial to maintaining our high standard of customer service.

“This is a family-owned business and the culture here reflects that. We’re looking for others that share that ethos as well as anyone committed to putting the customer’s needs first.”

Before the last three months, 2019 was the most successful on record for Permaroof, with 24,000 orders completed.

The firm also increased its warehouse capacity and broadened its offering by acquiring The Skylight Company. It also became the sole distributor of Permafence.

This year, at the height of the coronavirus crisis, the firm adapted its offering to work closely with modular companies for the first time, supplying fast flat roofing solutions to four emergency NHS projects in the first month of lockdown.

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