A new website created as a one-stop shop for glamourous camping accessories launched today by a Cardiff entrepreneur.
The Glam Camping Company was created by Miskin-based mother of three Ali Torkington after she became frustrated browsing the web ahead of her family camping trips.
Torkington, 46, a former nurse, said:
"I found myself with some more time and I was fed up with looking for stuff on going to different places on the web – I wanted something which brought them all together in one area.
"I love camping – I could just never find the things to take on my camping trips."
The website, which went live last night, divides stylish camping products into categories such as 'snooze' 'feast' 'cozy' and 'flame' for outdoorsy types to find natty paraphernalia to make for happy camping.
With more than 100 products available on the site – the aim was for it to be simplistic and easy to use.
Torkington said she'd noticed camping was on the up – with 'glamping' experiences being sold at posh campsites in the UK.
"Camping is definitely on the increase – with the economic climate people are taking holidays in the UK, and liking the ideas of spending time with their families.
"But some people want to do it in an more upmarket and glamourous way. The idea was to set up an online stall to find all my niche products so people wouldn't struggle like I did."
Torkington, who has no background in business, was given some start-up help from Venture Wales and found a savvy design team to create the website – photographing some of the products atop a hill in Mountain Ash on a sunny February day.
The Glam Camping Company has sights on setting up a clothing range in the future – watch this space.
Visit the Glam Camping Company online here.
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