Online fashion giant Boohoo has acquired a new office in London's West End for more than £70m.
The Manchester-headquartered listed company has snapped up the site in Soho in a £72m deal.
In a statement to the London Stock Exchange, the business said the new base will be used for the group's London-based brands.
Boohoo said: "Since acquiring the Karen Millen and Coast brands in 2019, the group's presence in London has grown significantly through organic means and more recently through the acquisitions of the Oasis, Warehouse, Debenhams, Dorothy Perkins, Burton and Wallis brands."
The new office is intended to become Boohoo's home for all London-based product, marketing, technology and central support teams, offering flexible working for approximately 600 of its employees.
The move comes after Boohoo announced plans to create up to 1,000 jobs at a new warehouse in the Midlands.
The group said the new unit will give it capacity to grow annual sales from around the current £1.6bn mark to £4bn.
Boohoo also recently published a list of its UK suppliers as part of a push to be more transparent in the wake of an independent review led by a QC.
The company revealed the 78 approved manufacturers which operate across 100 sites in the UK.
