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Manchester Evening News
Manchester Evening News
National
Rachel Pugh

Boohoo buys two iconic British fashion brands for £5.25m

Manchester-based fast fashion retailer Boohoo has agreed to buy Warehouse and Oasis after both brands went into administration earlier this year.

Warehouse and Oasis went into administration in April - a move which resulted in the loss of around 1,800 jobs.

It is reported that Boohoo has paid out £5.25m for the brands, which made £46.8m in sales last year.

The two brands had been sold to Hilco Capital in late April.

The deal means that Boohoo has nine brands in its portfolio - which now includes the likes of NastyGal, PrettyLittleThing, Karen Millen, MissPap and Coast.

Speaking about Boohoo's decision to buy Warehouse and Oasis, Sophie Lund-Yates, equity analyst at Hargreaves Lansdown, told the BBC : "It's up to Boohoo to rejuvenate them and hope they resonate well with its traditionally younger, more fashion forward customer base.

"It's a similar move to the Karen Millen and Coast acquisitions, but while we've heard trading's going well with these additions, we haven't had any numbers to crunch, so it's hard to say what the big picture looks like."

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