Ran an ad campaign for a “on the fence” client recent or rather, still.
I created the assets (graphics), copy, and determined the strategy. And I ran it. Starting with a $250/day budget. (Client pays add spend.)
To date, I’ve made them just over $72K with an ad spend of $2.7K. For a ROAS of nearly $27 for every $1 spent. Not too shabby.
To be honest, it is an easy product to sell, and I know this audience. Very well. So the psychology of the messaging and finding the right audience was easier than most of the campaigns I am charged with.
Today I received a phone call from the CEO of the company. He gave me a bonus – paid out as soon as our phone call was over. And has verbally agreed to an extension of my contract. Or rather a new contract with new deliverables.
It’s been a few years since I received a Bonus for my work. As far as I know, it’s not a common thing in the contractor world.
The Plan
So what am I going to do with it? I knew you would ask. (It’s $1,000 so I should end up with $600-700.)
Outside of taxes, gov fees, the entirety will go to savings. My dad and I have been talking. He’s kind of my accountability partner. And certainly who I bounce my ideas off of. It’s nice to have one of those after decades of doing things alone.
He would like me to get to $10K in my Ally savings account, $1K in my EF (easily accessible account, and then focus solely on paying off my remaining debt.
What do you all think of this plan?
If all goes well this month, I think I might hit those savings goals. Then turn my attention to my debt alone (outside of the auto-transfers to savings and investments totalling $125 per week.)
Thoughts?
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