James Bond will toast his 25th film with Bollinger and Heineken rather than vodka-martini as the franchise nets a record £75million in endorsement deals.
The bubbly has a 40-year 007 link and has agreed a deal with Eon Productions for star Daniel Craig to pop a bottle in the new flick, codenamed Eclipse.
And Heineken has shot yet-to-be-released ads with Craig in a £10million deal.
Other deals lined up for Bond 25 include Omega watches and Aston Martin.
A source said: “Heineken and Bollinger have both had long associations with the films.
“They have confidence in the brand’s success with Daniel at the helm.”
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Brodie Cooper of US PR firm JDMC added: “The Bond franchise is one of the most attractive commercial ventures in Hollywood.”
Previous brands that have been used in Bond films include Fiat, Globe-Trotter bags, Jaguar, Omega watches and Belvedere vodka.
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