Award-wining seafood brand The Saucy Fish Co has added four new flavours across three species to its flagship chilled range.
Online retailer Ocado will offer the Grimsby giant’s latest additions, with the team introducing the dishes that for from “fridge to fork in 20 minutes”.
Amanda Webb, sales and marketing director for Seachill, said: “After a successful and long-standing relationship with Ocado, we are delighted to be expanding our chilled Fish & Sauce offering with the online retailer.
“Our existing fish and sauce products prove very popular with Ocado shoppers, so we are certain the new product developments will be just as positively received. We’re proud to introduce more flavoursome meal solutions for time-poor consumers, that can be prepared in just 20 minutes.”
The range features: Cod with Red Chilli Drizzle, Sea Bass with Sweet Soy and Chilli, Basa with Teriyaki Sauce and Smoked Basa with Vintage Cheddar and Chive Sauce.
Ms Webb said the new developments “promise to add bold flavours to dinner plates across the county, inspiring consumers to get their recommended two portions of fish per week”.
The launch of the new chilled range will be supported by a multi-channel marketing campaign and follows launches with Asda, Ocado and The Food Warehouse, as well as the listing with 900 Woolworths stores in Australia.
Seachill, a £300 million turnover operation, directly employs more than 900 people in Grimsby across two sites.
