Boomtown Rats frontman Bob Geldof has been criticised on social media for his awkward stage presence and "cringe-inducing" banter at the ARIA Awards on Wednesday night.
Geldof was brought on stage to present the final award of the night, the Song of the Year.
After being introduced by Keith Urban, who was hosting the ceremony, Geldof appeared to have temporarily forgotten the country singer's name.
"Welcome back to the ARIAs," Urban said.
Geldof replied with something that sounded a lot like "thanks Jim" and very little like "Keith".
Urban asked the Live Aid organiser about the time he hosted the award ceremony in 1991, to which he joked about not being able to remember the event.
"It was at a time when you don't remember these sort of things — they come and go," Geldof said.
"Like tonight?" Urban replied.
"Judging by your performance, yes," Geldof said.
The quip prompted uncomfortable groans from the crowd, which was followed by more awkward banter between the two.
"You called me and begged me to help you out tonight, I'm not used to this sort of s***, Keith," Geldof said.
"It's nice for someone to finally call you and ask for help," Urban replied.
Geldof then went off-script before announcing the nominees for the award, saying he was unable to read the teleprompter.
"I'm making this up, but it sounds f***ing good to me," he said.
He paid tribute to country musician Kasey Chambers, who was inducted into the Hall of Fame, "not just for exceptional music but for her as a person, she's amazing".
This prompted an emotional response from Chambers and applause from the audience.
The appearance sparked social media discussion about international artists appearing on Australian awards shows, with some viewers saying Geldof's segment was a "total cringe" and "embarrassing".
"We have our own stars — let them shine," one ABC viewer said on Twitter.
"Its purpose is to acknowledge local achievement and so in principle I think presenters should be Australian," another added.
