BMW boss faints at new 7 Series launch at Frankfurt motor show

The dramatic moment the new BMW boss Harald Krüger faints during his presentation at the Frankfurt International Motor Show. Krüger is said to be recovering well. Photograph: Uli Deck/AP

The new chief executive of German carmaker BMW, Harald Krüger, collapsed on stage during his presentation at the Frankfurt international motor show.

A planned press conference was cancelled after Krüger, 49, fell to the ground as he was commenting on BMW’s latest models during a news conference. He was able to walk and was helped offstage by two assistants.

First stop was #BMW. Unfortunately, the CEO fell during the first part of the conference, so the rest was canceled. #IAA2015

— Jonathan Brownfield (@JonathanReviews) September 15, 2015

BMW said over the public address system: “I’m a bit lost for words. BMW will try to redo the press conference at a later stage.”

BMW staff help Harald Krüger to his feet. Photograph: Odd Andersen/AFP/Getty Images

It was Krüger’s first appearance at the Frankfurt show as BMW’s chief executive. He took over the top job in May.

BMW later told reporters that Krüger has seen a doctor and is recovering well.

The company said Tuesday morning’s moment of dizziness follows Krüger’s recent trip abroad.