Here is the former Old Street Magistrates Court in London, usually a rather dour building we suspect. Last week, however, video game publisher Activision decorated it with a huge mural to celebrate the launch of the fiesty urban racing sim, Blur. The image depicts two cars smashing through the wall and into a cartoon fantasy world. I'm not sure if the company intended this to be a damning indictment of the British justice system, but it looks cool.
Created by UK artist Gavin Nolan (best known for his freakish portraits of historical figures), the work was inspired by the excellent Blur TV ad in which a Mario Kart-style cutesy character dreams of escaping his nice primary coloured world and competing in Blur.
This is my favourite artsy marketing stunt since THQ encouraged London commuters to sledge hammer their way into a parked car to grab copies of Red Faction: Guerrilla. I also like the fact that there's a tyre leaned against the wall – I'm not sure if this was part of Gavin's work or wether some passing situationist prankster has got in on the fun.
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