It fair knocks your socks off. Every time it appears the TV deception crisis may have run its course, a new revelation keeps the whole sorry show rumbling on.
The BBC is expected to try and draw yet another line under its own fake TV problems today, with a detailed statement about various incidents, amid reports that up to 25 staff could be disciplined or dismissed.
3pm update: BBC reveals what Blue Peter cat's name should have been (click on 'read more'). Oh, and four new fakery incidents.
Yesterday's revelation by MediaGuardian.co.uk that the former Blue Peter editor had been suspended after it emerged that under his watch the show had run a poll to pick a name for the programme's new cat - and somehow managed not to choose the one that came out on top.
Is this just more baseless hysteria whipped up by the media? Or yet another example of how broadcasting has lost it's way?
3pm update So the Blue Peter cat should have been called... Cookie. And the show's former editor, Richard Marson, is understood to have been sacked, as the BBC fessed up to four more fakery incidents.
