A Blue Origin New Glenn rocket has dramatically exploded on the launch pad during a test, in a setback for Jeff Bezos' space venture as it seeks to narrow the gap with Elon Musk's SpaceX.
Video posted by NASASpaceflight, a YouTube channel that livestreams launches from Florida, showed the New Glenn igniting on the pad around 9pm on Thursday before erupting into a massive fireball that billowed skyward, sending a towering plume of flames and smoke into the air.
Blue Origin said it had experienced an "anomaly", a term commonly used by rocket companies to describe a launch failure or explosion.
"We experienced an anomaly during today's hotfire test. All personnel have been accounted for. We will provide updates as we learn more," the company said on X.
A hotfire test is where a rocket engine is fired up while anchored to the ground.
In a separate X post, Bezos said it was "too early to know the root cause" of the incident.
"Very rough day, but we'll rebuild whatever needs rebuilding and get back to flying. It's worth it," he said.
All personnel are accounted for and safe. It's too early to know the root cause but we're already working to find it. Very rough day, but we'll rebuild whatever needs rebuilding and get back to flying. It's worth it.
— Jeff Bezos (@JeffBezos) May 29, 2026
Blue Origin on Wednesday said it was preparing the New Glenn rocket to launch 48 Amazon Leo satellites into low-Earth orbit, part of efforts to build a broadband constellation to rival Musk's Starlink network. It did not provide a launch date.
Blue Origin has spent billions of dollars and about a decade developing New Glenn, a rocket 29-storeys high with a reusable first stage meant to compete with SpaceX's Falcon fleet and its more powerful Starship.
Musk responded on X to a video of the New Glenn explosion, saying: "Most unfortunate. Rockets are hard."
The Federal Aviation Administration did not immediately respond to a Reuters request for comment.
