Blue is the Colour: Chelsea's PR Campaign – in pictures

Demba Ba, Juan Mata, Fernando Torres and John Terry looking all mean and moody rather than blue Photograph: Adidas

David Luiz manages to keep his locks paint-free for now … Photograph: Adidas

… before submerging himself in gunge in a manner that Dave Benson Phillips would be proud of Photograph: Adidas

Demba Ba gets the treatment Photograph: Adidas

Eden Hazard, mid-flight Photograph: Adidas

John Terry seems to be enjoying himself Photograph: Adidas

Gary Cahill gets covered Photograph: Adidas

The scrum-cap is a bit of a giveaway … Photograph: Adidas

Juan Mata readies himself for, yup, another smattering of paint Photograph: Adidas

Here's that from another angle Photograph: Adidas

Oscar, doing his best Avatar impression Photograph: Adidas

Oscar in 'make-up' Photograph: Adidas

How has the photographer not got a speck of blue on him? Photograph: Adidas

Wonder what Petr Cech is thinking here Photograph: Adidas

After his Europa League exploits this week, Fernando Torres practices his goal celebration pose Photograph: Adidas