At one point, the Kenya Flower Council stepped in to support flower farm workers facing hard times. The sector directly employs 150,000 people.
Cut flowers contribute one percent of Kenya’s gross domestic product and 45 percent of Kenya’s total horticulture exports, according to the Horticulture Crops Directorate.
With countries going into lockdowns, travel and movement being restricted, and markets being closed, flower companies in Kenya were forced to diversify for survival.
In April and May 2020, according to the Kenya Flower Council, sales of cut flowers in international markets went as low as 35 percent.
“With no market for our flowers, we decided to uproot them and planted a variety of African vegetables, which we sold to traders,” Amos Keter, a farm manager at Baraka Roses, located in Dundori, Nakuru, told Zenger News.
And just like Baraka Roses, most other flower farms resorted to growing vegetables like cabbages in their greenhouses.
Farms uprooted flowers between March and July 2020.
Flower companies felt the impact of travel restrictions when cut flower orders worth millions of dollars were canceled when countries across the globe suspended flights to curb the spread of the coronavirus.
The European Union cut flower market lost at least 4.12 billion EUR ($31.3 million)in the first weeks of the Covid-19 occasioned by the lockdown between March and April 2020, according to a survey by the International Flower Trade Association, Union Fleurs.
With high freight charges, limited orders, and closed markets, most companies could not export, and Kenya’s flower industry slowly withered. However, by August 2020, the sector had started showing signs of recovery.
The Central Bank of Kenya survey showed that by November 2020, flower companies had shown a recovery rate of 80 percent, with production levels being at 83 percent.
Complete resumption of flights in and out of Kenya, easing restrictions worldwide, has helped the sector stay steady on its recovery journey.
Baraka Roses now exports more than 100,000 stems of roses daily, up from a paltry 3,000 between April and July 2020.
The company has so far recalled 400 out of 460 workers to help meet huge orders, which are back 75 percent, up from 10 percent last year.
“We are back to full operation, and we are doing better compared to last year,” Andrew Odhiambo, the farm’s operations manager, told Zenger News.
“Our hope and prayer are that by the end of the year, the company will be fully back to where it was before.
In Naivasha, a hub of cut flower production in Kenya, most companies badly hit by the pandemic are back in business and are registering a 60 percent export business.
The association of flower growers in Naivasha says that at least 90 percent of their workforce is back.
The chief executive of the association, Joseph Kariuki, said enhanced cut flower demand from the European market has helped companies regain their footing.
“Things are promising as of now, and we hope—if all factors remain constant—our full recovery will come sooner than expected,” Kariuki told Zenger News.
Kenya Flower Council chief executive Clement Tulezi is hopeful that flower exports will peak by the end of the year.
“With the full resumption of flights and reduction of freight charges, the sector will slowly shake off the Covid-19 related negative effects,” he told Zenger News.
He predicts the industry to recover in the second quarter of 2022 fully.
The Central Bank of Kenya projects that the cut flower export orders will average 97 percent between April and July 2021.
Currently, some farms are receiving orders well beyond their production capacity, with the Central Bank of Kenya projecting that farms will meet a 97 percent average of orders between April and July 2021 while they will realize 100 percent by August 2021.
Andrew Obudo, a flower grader at Oserian Flowers Ltd, said that he is happy to be back at work after nine-month-long hiatus.
“I was among the lot that was sent home on unpaid leave in April 2020, but luckily when things stabilized, I was recalled in January (2021),” he told Zenger News.
Obudo was not lucky. He lost his job during the pandemic and also lost his family after his wife of seven years abandoned him.
“She told me that she could not bear the burden of staying with a man who has no job, and she left with our two children.”
Obudo said work is plenty and sometimes works extra hours to meet the growing demands for flowers, especially from the European market.
His only prayer now is that another deadly wave pandemic will not strike and upstage things again.
(Edited by Kipchumba Some and Amrita Das. Map by Urvashi Makwana)
