Bloomberg is launching a Middle East edition of its news website and opening a studio in Dubai to provide live video content for the region.
The new investment is part of a global expansion by the media arm of the financial markets information provider which saw the launch of a European edition of Bloomberg a year ago and a version for Asia last November.
Bloomberg’s new video operation, which also includes a dedicated production crew, will begin broadcasting from next month with regular reports from Abu Dhabi and a new four-day-a-week show, Bloomberg Markets: Middle East, broadcast at 8am local time.
The Middle East site will have a digital editor, who will curate content from its 80-strong team covering the Middle East and from across the rest of Bloomberg. The company will also be linking up with local group Abu Dhabi Global Market to run a local version of its Bloomberg Markets Most Influential conference.
Bloomberg Media chief executive, Justin B Smith, said: “Today’s announcement is a significant milestone in our evolution towards a global, digital-first, multiplatform media brand. In the last year, we have launched regional sites in EMEA and Asia, entered into an ambitious multiplatform partnership in India and now are expanding our reach to important business and finance audiences in the Middle East through investing in platforms, people and technology.”
