Friends, the mammoth online shopping event that is Amazon Prime Big Deals Day is finally here, and with it comes a slew of sales of beauty products from brands like Dyson, Maybelline, L’Oreal, OPI and more. Now, there are pages and pages of beauty products that you could add to your cart, but you’re busy — we get it. So, we’ve made it our mission to find you the best Amazon Prime Big Deals Day beauty sales for 2025.
We’ve found a little bit of everything from almost $300 off Dyson’s cult-famous Airwrap to a bunch of best-selling products TikTok is currently obsessed with. All you have to do is smash that add to cart button.
To access the deals, you’ll need to sign up for Amazon Prime’s 30-day free trial. If you’ve previously signed up but ditched the subscription, you’ll need to reactivate to nab your bargains. Either way, you can always cancel your membership at the end of the month if it no longer tickles your fancy.
Let’s check out what’s on offer, shall we?
The 18 Best Amazon Prime Day Beauty Deals We’ve Spotted So Far
Laneige Glowy Makeup Serum
Laneige is known for its hydrating and soothing skincare products, and its Glowy Makeup Serum is no different. Doubling as a serum and a makeup primer, this is the secret to unlocking that ‘glass skin’ base that’s gone viral on TikTok.
Image: Amazon.
Dyson Airwrap I.D.™ Multi-Styler and Dryer
If you’ve been saving for the cult-favourite Dyson Airwrap, we have some good news. The Airwrap I.D. is currently 18 per cent off! It takes the guesswork out of achieving the perfect Dyson blowout through the Bluetooth MyDyson app, meaning all you need to do is press a button and it does the heating, cool shot and timer for you.
Image: Amazon.
Dyson Airwrap™ Multi-Styler and Dryer Complete Long
Prefer to invest in an Airwrap that covers the basics and lets you do all the styling yourself? The Dyson Airwrap Multi-Styler and Dryer Complete Long is also discounted. During Amazon Prime Big Deals Day’s six-day sale event, you can save over $200 on the best-selling hair tool.
Image: Amazon.
Dyson Supersonic Nural™ Intelligent Hair Dryer (Jasper Plum)
Would you look at that, another Dyson hair tool is on sale! And we’re not complaining. If you’d rather a straight-up hairdryer instead of Airwrap or Airstrait, Dyson’s Supersonic Nural is the best of the best.
Image: Amazon.
COSRX Snail Mucin 96% Power Repairing Essence 100ml
This cult-favourite CORSX product is one of the most widely known products in the K-beauty industry. It’s currently 57 per cent off, so if you’ve been meaning to try it, now’s the time.
Image: Amazon.
La Roche-Posay Mela B3 Dark Spot Niacinamide Serum
La Roche-Posay’s Mela B3 Dark Spot Niacinamide Serum is an internet fave for a reason. It hardly ever goes on sale, let alone is discounted so heavily, so this is prime time to buy.
Image: La-Roche Posay.
Mediheal Madecassoside Essential Sheet Mask Blemish Repair 10 Pack
These are some of my favourite sheet masks for an immediate hydration boost. They’re not slimy or heavy like some face masks, and I find myself reaching for them weekly in spring when my skin is dry from the wind.
Image: Amazon.
Lancome Idôle Eau De Perfume
This is one of my all-time favourite fragrances. It’s sweet but not sickly, with notes of bergamot, juicy pear, white musk, vanilla and my favourite: patchouli.
Image: Amazon.
L’Oréal Paris True Match Liquid Foundation
This viral budget-friendly foundation is known as a NARS Sheer Glow dupe. And now you can nab it for over half the price this week during the Amazon Prime Day beauty sales. What a win!
Image: Amazon.
Laifen Hair Dryer SE
When was the last time you upgraded your hairdryer? If yours is on its last limbs like mine (it’s making some odd whirring noise that doesn’t sound normal), this is the perfect opportunity to get a sleek new one. The Laifen Hair Dryer SE has four different drying settings, including a temperature cycle function, and comes with two magnetic attachments so you can smooth or diffuse your hair.
Image: Amazon.
Paula’s Choice Skin Balancing Pore-Reducing Toner for Combination and Oily Skin
TikTok is obsessed with Paula’s Choice Skin Balancing Toner, so if it’s on your wishlist, grabbing it while it’s on sale is a smart choice.
Image: Amazon.
Hero Mighty Patch Original
Perfect for poppers! Mighty Patches not only shield your skin from picking and popping, but each little patch gently absorbs gunk inside the pimple, helping to minimise it in six to eight hours.
Image: Amazon.
Maybelline New York Sky High Mascara
Another TikTok favourite is Maybelline’s Sky High Mascara. It’s non-flakey, doesn’t budge, and won’t leave your lashes all clumpy.
Image: Amazon.
WELEDA Skin Food
Weleda Skin Food is one of the best moisturisers for dry skin. It’s the kind of moisturiser you use if you’re going for the whole glazed doughnut look before bed. Fun fact: Sopha Dopha has sent this product viral in the past for praising it as one of her favourite primers.
Image: Amazon.
Coco & Eve Sweet Repair Repairing and Restoring Hair Mask
This is one of the highest-rated hair masks on the internet. Think of it as skincare for your hair! It’s formulated to repair and restore in just five minutes.
Image: Amazon.
Bondi Boost Blowout Brush Pro Hair Dryer & Hair Brush
As far as affordable hair tools go, a lot of people rate the Bondi Boost blowout brush. It’s easy to use, makes styling a breeze, and costs waaaay less then other brushes on the market.
Image: Amazon.
ghd Bodyguard Heat Protection Styling Spray
If you’re styling your hair without a heat protector, WTF are you doing?! Spray that shit on before you fry your hair off.
Image: Amazon.
La Roche-Posay Effaclar Cleanser
Any time La Roche-Posay goes on sale is an excellent time to stock up on all your faves, and this cleanser is one of ours.
Image: Amazon.
DermaVeen Daily Nourish Moisturising Lotion 1L
If you’re a fellow sensitive skin sufferer, you know what’s up. The DermaVeen Daily Nourish Moisturising Lotion is a godsend, especially for dry, flaky skin. You best believe I’ll be buying the big boy so it can last me the next few months.
Image: Amazon.
CeraVe Foaming Cleanser Gel Face Wash 473ml
Who doesn’t love a good foaming face wash? I swear they make cleansing more fun.
Image: Amazon.
NYX Professional Makeup Pro Multi-Purpose Buffing Brush
I recently rediscovered just how good buffing brushes are for full coverage makeup looks. My brush is disgustingly old, so I’m adding this NYX Professional Makeup Pro Multi-Purpose Buffing Brush to my cart.
Image: Amazon.
Eau Thermale Avène Vitamin Activ Cg Serum 30ml
Everyone on social media raves about how good Avène is, so if you wanna try the French skincare brand, you can nab their best-selling Vitamin Activ Cg Serum for 40 per cent off RN.
Image: Avène.
That’s all we’ve got for the best Amazon Prime Day beauty deals so far, but you can find other sales worth shopping below:
- 40 Of The Best Amazon Prime Big Deal Day 2025 Sales To Shop ASAP
- PSA: You Can Score Up To $1700 Off Best-Selling Robot Vacuums This Amazon Prime Day
Image Credit: @schounie_ / @alexdavidson_ / @aveneUSA
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