A leading toilet cleaner brand has launched a new 'premium' range including rim blocks inspired by designer perfumes.
Bloo's new Deluxe rim blocks come in two new fragrances which they say have been created at their in-house perfume studio.
The two premium variants include:
· Delicate Magnolia – Inspired by Dolce and Gabbana, Dolce Garden. Smell the sweet floral perfume of flowers combined with fruity citrus notes
· Magic Moonflower – Inspired by Prada Luna Rosa Sport. A blend of crisp and warm cedar and ginger into a layer of rich lavender
In addition, the company say the scents last up to 240 flushes, keeping the loo fresher for longer as it tackles odours at the source. It also helps to protect against limescale and creates a dirt-free toilet bowl.
Edeje Onwude, spokesperson at Bloo, comments; “A recent study showed that fragrance is a key factor for consumers when purchasing cleaning products. With more people cleaning than ever before and lockdown easing, people are seeking little pleasures in life. The Deluxe range has been developed with the expertise of perfumers to formulate luxurious scents that emulate fine fragrances.
"The rim blocks also work to keep the toilet clean while combating limescale to create a ‘best seat in the house’ experience.”
The new toilet cleaners will be available in most major supermarkets including Tesco and Sainsbury's and are priced at £2.50.
