It's good to see another UK newspaper taking to blogging like a duck to water. The Liverpool Daily Post's acting editor Rob Irvine's blog is a little rough and ready but it's already proving to be a revealing insight into the world of a big regional paper.
Press Gazette has written about the blog. Irvine tell the trade mag:
The blog offers an opportunity to take a step away from the paper but still engage with readers - like chatting over a glass or two in the bar rather than preaching from an editorial ivory tower. The style is more relaxed and you can be both self-deprecating and irreverent. If blogs take off here the way they have in the States, then this will become an important way in which we talk with readers and find out what they think should be making the news.
(Via Journalistic.co.uk).
