Blogs are a great way for retailers to develop customer loyalty and reach new audiences. Aimed at independent retailers, this masterclass covers the key aspects of running a successful blog - from how to create engaging content, to how to run exciting competitions and campaigns.
Led by journalist and copywriter Johanna Payton, this fun evening lecture will help you to get a new blog up and running, and ensure it’s filled with engaging written content. You’ll also receive tips on using video, imagery and infographics to best effect, as well as how to make your blog stand out from the crowd.
This Guardian Masterclass is run in partnership with market-leading events Pure London, Autumn Fair and Spring Fair, which are part of award-winning events and trade exhibitions company i2i Events Group
Content
- What makes a blog a worthwhile investment for retailers
- How to set up and launch your blog
- Developing a relevant theme and tone of voice
- How to create content that is engaging, authentic and relevant for your customers/readers
- Integrating your blog with social media
- Expert tips on attracting guest blogs to boost traffic to your site
- Advice on running competitions and campaigns
- Expanding your blog and developing customer loyalty
- Using video, imagery and infographics to best effect
- Common mistakes retailers make when blogging – and how to avoid them
- Q&A
Speaker profile
Johanna Payton is a freelance journalist, copywriter and lecturer. She’s worked with the Guardian since 2006, where she used to be content manager in the commercial department. Jo has previously worked for hitched.co.uk, Style Compare and eBay, among others. She’s also worked with a diverse array of clients including John Lewis, Sony and Unilever, and has taught journalism at London Metropolitan University. She tweets @jopayton.
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Details
Date: Monday 11 April 2016
Times: 6:30pm-9:30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 110
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
