Blogging away at ETech

It seems that most of the people at O'Reilly Emerging Technologies conference are either authors (especially with O'Reilly) or journalists or bloggers or all three. That includes Dan Gillmor (doing a book for O'Reilly) and Ben Hammersley (just done one). There seem to be at least 30 people blogging away, many of them during sessions. Kottke and Boing Boing are among the blogs listed on O'Reilly's Press Coverage and Weblogs page. Jon Lebkowsky's Weblowsky and Tim Oren's Due Diligence are not. With bloggers blogging bloggers talking, the whole thing feels incredibly incestuous, as The Register's Andrew Orlowski might well have said, if he hadn't already gone in over the top with the notion that you "get the sense that you're staring at a scene that resembles the Scientology cult".