Those who believe we are not living through a dotcom bubble of some kind should have taken a look at my inbox last week, when a little missive dropped my way pushing something called "Blogger & Podcaster Magazine".
My first thought, on seeing the email, was that this had to be some kind of joke. The tagline ("For Aspiring New Media Titans") coloured me sceptical, and I wasn't the only one: Jason Kottke felt the same way ("I thought it was a not-so-clever parody. I mean, look at that cover, it's just so over the top!").
Turns out that it's real. The first issue features cover boy pin-up Robert Scoble; commentary by Shel Israel; a roundtable with Dave Sifry, Chris Pirillo and Tim Bourquin; and a Q&A with Leo Laporte.
Now don't get me wrong - I'm not saying writing about blogging is completely stupid. God knows I do it enough; in our time we've been accused of devoting too much time and attention to blogging, and podcasting was a term coined on these very pages.
But isn't having an entire paid-for print publication dedicated to new media titans, well, missing the point a bit? If you truly believed in the format, wouldn't you just have a website with, say, a series of blogs and podcasts?
Jack adds: You can read the inaugural issue of Blogger & Podcaster online in a virtual page-turning edition.