The last film hired from the about-to-become defunct video and DVD rental chain Blockbuster turned out, fittingly enough, to be the Seth Rogen apocalypse comedy This Is the End.
According to a tweet from Blockbuster's official account, its Hawaii store made the rental at 11pm on 9 November, shortly before the close of their last day of business.
Staff took a photo with the unnamed customer holding the DVD and posted it alongside the tweet.
This Is the End, written and directed by Rogen and Evan Goldberg, and starring James Franco and Jonah Hill, takes place at a party which is interrupted by the end of the world.
The last BLOCKBUSTER rental 11/9 Hawaii 11PM @ThisIsTheEnd #BlockbusterMemories @Sethrogen @JamesFrancoTV @JonahHill http://t.co/RsXABlqfzL
— Blockbuster (@blockbuster) November 11, 2013
Rogen greeted the news by retweeting the company's post, adding "this is nuts and sad", and then tweeting his own tribute: "The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day."
The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.
— Seth Rogen (@Sethrogen) November 11, 2013
According to Variety, owners Dish Network is closing down the 300-or so company-run Blockbusters by the middle of January 2014, leaving around 50 stores operating under license. Its movie rental service closed last Saturday.
• Blockbuster to close remaining stores as video rental chain calls it quits
• This Is the End video review
