Blake Lively’s Instagram offers a glimpse into the seasonal styling of her New York country home, which she shares with Ryan Reynolds and their four children. While first posted in 2022, her fall-inspired crafts remain fresh and easy to recreate for Halloween 2025.
The original Instagram carousel showcased Blake Lively's Halloween decor, and sure enough, it inspired followers at the time to try their hand at some fall craft ideas. Three years later, it's just as fun and inspiring.
Floral pumpkin arrangements sit alongside pastel unicorn-painted pumpkins, creating a playful, curated look that balances whimsy with simplicity. These projects are visually striking but achievable, making them perfect for families and design enthusiasts alike.
Lively’s aesthetic – seen in her floral pumpkins, painted gourds, and even the unicorn cake she made for her daughter – leans toward imaginative, lighthearted styling that doesn’t feel overworked. The seasonal display is cohesive, colorful, and distinctly personal.
Influenced by her children, these designs use soft whites and pinks for unicorn faces, adding a playful, modern twist to traditional fall decor.
Shop the look
The first step in recreating Blake's look is a fresh white pumpkin. This one from Amazon is the perfect size: Large enough for drawing a design, but small enough to ensure your room doesn't feel too overpowered this season. At under $2, it's a must-buy this Halloween.
First comes the pumpkin, next comes the flowers. This pack of 50 offers more than enough than you will need to decorate your pumpkins this Halloween, leaving some left over for whatever you desire. Each one is made from quality fabric that will look just as good next fall.
These fresh pumpkins are perfect for recreating Blake's second experimental ice pumpkin look (seen below). Ideal for carving, decorating, or table centerpieces, they bring a striking touch to any display. Gather, carve, and showcase them for a vibrant seasonal statement.
White pumpkins were a standout design element that year – and they remain just as stylish this Halloween. One standout idea was an LA-inspired succulent arrangement inside a large white pumpkin, offering a fresh, sophisticated twist on traditional Halloween decor.
For those exploring unconventional displays, Blake’s approach is a great reference. To make a similar piece, she likely started by coating a clean, dry pumpkin with spray adhesive and attaching Sphagnum moss as a natural base.
Succulent cuttings and dried flowers were then added with hot glue or another adhesive, working from the center outward to create a tightly packed, visually balanced arrangement. It’s a simple, no-carve design that feels elegant and lasts through the entire fall season.
However, it's not the only pumpkin serving inspiration from Blake's Instagram. Another standout project was a pumpkin drinks bucket – a clever take on her earlier experiments with functional decor.
Using a large, traditional pumpkin, Blake hollowed it out, filled it with ice, and stocked it with bottles of Betty Buzz mixers (available at Amazon), a family favorite.
Cinnamon sticks and apple slices elevated the display, turning a practical element into a chic seasonal centerpiece. As she joked about her first attempt, 'I fought. But the ice won,' it’s clear these projects are both playful and purposeful.
Blake’s abundance of pumpkins emphasized a cozy, warm-fall vibe over spooky theatrics. In a patio selfie by the log fireplace, she posed with her variously shaped pumpkins, demonstrating how approachable these simple fall décor ideas are.
Even with a Christmas jumper in her original photo, the overall mood is unmistakably inviting, festive, and design-forward. Will you be following her lead for 2025?
