Lisa of Blackpink has made history with her first solo music video, which became a mega hit hours after the Thai K-Pop star released it on Friday.
The World Music Awards, which tracks popular recording artists, said on Twitter that Lalisa was the fastest-breaking video ever by a female K-pop artist, having topped 30 million views in five hours and 30 minutes.
Views had reached 42 million and climbing nine hours after the launch.
Lalisa, named for the Buri Ram native's real name, Lalisa Manoban, is the title track of her first solo album bearing the same name. The frenetic number features countless costume changes, including one elaborate Thai-themed outfit.
Lisa is the third member of Blackpink to produce a solo release. Four of the music videos produced by the group have surpassed one billion views each on YouTube.
"My new single, Lalisa, is out now. I hope you like it," she told her Australian fans on her Twitter account.
