BLACKPINK is celebrating its 10th anniversary with a collection that moves beyond conventional concert T-shirts and logo-covered merchandise.
The K-pop group has partnered with MU, the official merchandise brand of the National Museum of Korea, to create the BLACKPINK Heritage Collection. The seven-piece collection combines BLACKPINK's signature black-and-pink identity with patterns and objects drawn from Korean cultural heritage.
At the center of the collaboration is the jeogui wonbon, a historic garment pattern held by the National Museum of Korea. Created for an empress's ceremonial robe during the Korean Empire, the design features 12 rows of pheasants alongside plum-blossom motifs associated with the imperial household.
Rather than reproducing the ceremonial garment as clothing, the collection translates its imagery and symbolism into contemporary decorative and functional objects.
According to the National Museum Cultural Foundation, the project was developed to reinterpret traditional symbols through a modern sensibility while introducing Korean cultural heritage to a wider international audience.
K-pop powerhouse girl group BLACKPINK is set to release a merchandise line created with MU:DS, the official goods brand of Korea's national museums, to celebrate the group's 10th debut anniversary, according to YG Plus, Wednesday.https://t.co/kSbcG5795F
— The Korea Times (@koreatimescokr) August 7, 2026
Inside BLACKPINK's Seven-Piece Heritage Collection
The collection includes a folding fan, a moon jar-inspired decorative piece, a storage box, a wind chime, a traditional comb-inspired keyring with a norigae, a cutlery set and soju glasses.
Each product combines elements of Korean design with the colors most closely associated with BLACKPINK.
The moon jar offers one of the clearest examples. Its rounded shape references the traditional Korean ceramic form, but a vivid pink finish and contrasting dark details place it immediately within BLACKPINK's visual world.
The folding fan follows a similar approach. Instead of merely adding the group's logo to an existing object, the design incorporates black-and-pink coloring across a form deeply connected to Korean decorative culture.
Other products draw more directly from the ceremonial robe pattern. Pheasants and plum blossoms appear throughout the collection, while the cutlery set takes inspiration from the husu, an ornament traditionally worn at the back of the robe.
The designs therefore reference Korean history through shape, pattern and decoration without attempting to turn the merchandise into traditional dress.
we used to have a simple celebration every year with just four of them doing a live broadcast. It may have seemed like bare minimum to others, but for us, it was a rare moment since we only got to see all four of them together during their anniversary lately, but now, we are not… pic.twitter.com/sZ7gz1RedJ
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) August 6, 2026
More Than Conventional K-Pop Merchandise
Celebrity merchandise often depends on immediate recognition. A photograph, album title or prominent logo makes the connection between the product and the artist obvious.
The BLACKPINK Heritage Collection takes a more layered approach. Its products remain recognizable through the group's signature colors, but the underlying forms and motifs carry cultural meanings that extend beyond BLACKPINK's own visual history.
That combination gives the collection the character of collectible design rather than standard pop merchandise.
The timing also brings additional meaning to the project. BLACKPINK debuted on August 8, 2016, with the single album Square One. The Heritage Collection arrived exactly 10 years later as part of the group's anniversary celebrations.
The collection went on display at the National Museum of Korea on August 8. Preorders also opened through YG SELECT, with the online store available in Korean, English, Japanese and Chinese. Shipments are expected to begin in September, while selected physical stores will also carry the products.
BLACKPINK Expands Its Museum Partnership
The Heritage Collection is not BLACKPINK's first project with the National Museum of Korea.
In February, the group worked with the museum and Spotify to celebrate the release of its third mini album, DEADLINE. The collaboration included a pre-listening event, a dedicated listening area and pink lighting across the museum's exterior.
BLACKPINK members also recorded audio guides introducing selected objects from the museum's collection. Jisoo and Jennie provided Korean narration, Rosé recorded English narration and Lisa contributed a Thai-language guide.
The Heritage Collection takes that relationship into physical design. Instead of using the museum primarily as the location for a music event, the new collaboration draws directly from material and objects connected to its collection.
Jung Yong-sook, president of the National Museum Cultural Foundation, said the project reflects the growing number of younger people visiting museums and demonstrates how cultural heritage can reach wider audiences through contemporary interpretation.
Korean Heritage Meets BLACKPINK's Global Influence
BLACKPINK brings an enormous international audience to the collaboration, while MU supplies its historical and institutional foundation.
The most successful products sit between those two worlds. They are clearly recognizable as BLACKPINK collectibles, but their designs are built around Korean forms and symbols with histories extending far beyond the group's first decade.
That makes the collection especially appropriate for an anniversary centered on time and legacy.
Instead of looking back solely through previous albums, costumes or tour memorabilia, BLACKPINK is using the milestone to connect its own visual identity with objects and patterns that predate the group by generations.
The result is less a traditional fashion capsule than a study in how cultural heritage can be translated for a contemporary global audience. BLACKPINK's name may attract fans to the collection, but the Korean history underneath its black-and-pink exterior gives the project its deeper significance.
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