Italian technical sportswear provider Macron, which works with some of Europe's top football clubs and international rugby sides, has signed a five-year deal with Blackburn Rovers in a move which will provide a "significant financial benefit" to the Championship team.
Macron is headquartered in Bologna, Italy, and has formed partnerships the likes of Lazio, Sporting Lisbon, Nice and Real Sociedad, whilst also providing kits for the Scottish, Welsh and Italian international rugby teams.
The Macron logo will also appear on all of the club’s home, away and alternate kits, as well as their new training and technical range.
Rovers’ chief executive Steve Waggott said: "We are delighted to formally announce our new official technical kit sponsor and supplier.
"Macron have a fantastic reputation for the design and quality of their kits and we are really excited about our new range for the 2021-22 season and beyond.
"We are thrilled to be part of the Macron family. They have an impressive portfolio of clubs, not least some big competitors of ours in the Championship.
"Being an Italian brand means design is central to their proposition, but also commercially, this is an excellent deal for the club.
"We are delighted that we have agreed a five-year term, which provides us with stability and the guarantee of continuing to offer our fans some of the best kits around."
Gianluca Pavanello, Macron chief executive, added: "The agreement with Blackburn Rovers is hugely important to Macron.
"I am personally so proud of the partnership with this prestigious and historic club that I followed with passion back in the 1994-95 season when, against all odds, they won the Premier League under the guidance of Kenny Dalglish.
"The Macron Hero is our logo that represents dogged fighting spirit, that passion and determination to reach a goal, as well as the exuberance of winning a challenge.
"That is why I see our two brands are aligned, as these same features are inherent in this club with such an immense history as Blackburn Rovers.
"Our goal is to encapsulate all this when we create the iconic home shirt, as well as all of the club’s collection to honour heroes of old and heroes of the modern game. Put more simply, the Macron Hero is there to represent sporting heroes."
